Here are the slides and notes from my presentation “Anatomy of an Online Marketing Campaign: Generating Futures Trading Leads Online” at the National Introducing Brokers Association Conference Chicago 2011.

Every week we get a request from a broker with questions like:

• How do I generate leads for my futures brokerage?
• We’ve bought some banner ads, but what do we do next?
• How do I advertise on futures and financial websites?
• How do I get leads from Google / How do I use Google AdWords

Generating leads is more than just putting up a website, buying ads online, and pointing them to your home page. I have identified Five Steps to Generating Futures Leads Online, they are: Define, Create, Advertise + Promote, Monitor, and Adjust.

These slides cover the Five Steps to Generating Futures Leads Online and the tasks associated with them.

Want to discuss your lead gen campaign? Give me a call or shoot me an email: 312-715-1475, to email use our contact form. Look forward to hearing them!