This is the question that every business should be asking themselves before your customers start asking! What’s your keyword. A keyword (Text-In Keywords, to be exact) is a word or phrase that one can send to a texting long or short code that returns a message to the user and opts the user in to receiving text messages from your business in the fastest, most straightforward way.
The Text-In Keyword is a multi-purpose tool that can be used for a myriad of reasons and campaign needs. It can be even further utilized in any integrated solutions that trigger workflows, customer actions, and any custom two-way communications.
You know the saying about only getting one first impression, right? That’s just it, you only get one. You want the person to receive a kickback message containing information which is useful AND contributes to furthering their business with you. Options can include promoting traffic to your website, a new blog post, social media, or a salesperson/retail locations address, hours and contact information.
Absolutely, and you should.
Utilize your mobile vendor for multiple keywords per product or marketing campaign to plug-in to your CRM (like HubSpot) for segmenting your customers. Segmenting can happen by product purchases, interests, location or if you have the data available, crops planted. Creating separate path-to-purchase options based on the different criteria associated with the keyword allows you to craft content and offers for these groups which resonates.
It’s a simple concept that can be a very powerful edition to your existing marketing strategy.
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