Data Audit
A clean database is critical for targeting marketing efforts and gaining team-wide confidence in your data.
LOWER YOUR SUBSCRIPTION COSTS
By Cleaning Up Your Marketing Contacts
IMPROVE YOUR MARKETING METRICS
By Removing Bad Data and Unengaged Contacts
BETTER UNDERSTAND YOUR LEADS
By Optimizing Segmentation
This Audit Uncovers Answers To Key Questions:
▪ Are your contacts segmented accurately by their current Lifecycle Stage?
▪ Does every lead have an owner?
▪ Who is and is not engaging with your marketing efforts?
▪ Who is not receiving your marketing emails and why?
▪ Do you have mechanisms in place to avoid duplicate data input?
▪ How are you allowing HubSpot to create new contacts and are you capturing the best data at each entry point?
▪ Which contacts count toward your marketing contact tier limit and what’s the best way to reduce those costs?
TYPICAL AUDIT TIMELINE: 2 WEEKS