HubSpot has once again reimagined the way businesses grow, launching a fresh suite of tools and updates designed for scale, collaboration, and AI-powered performance. From a sleek new look to enterprise-ready features, here are the 9 essential updates you need to know.
1. The New Look
HubSpot’s platform has a refreshed design — cleaner colors, streamlined layouts, and functionality fit for small, medium, and large businesses. The update makes it easier to manage complex operations while keeping the user-friendly experience HubSpot is known for.
To access the new theme, click on your account name in the top right and under the Theme section, select "Switch to the classic theme."
2. Smart CRM
HubSpot’s CRM gets smarter with its new Smart CRM. AI is now embedded throughout, helping every team work from the same enriched dataset. The Smart CRM allows you to create flexible CRM views in chart, calendar, and board formats. List building is also faster with the new Segments tool, which harnesses the power of AI to create targeted lists based on data and intent signals.
Bonus! Data enrichment no longer consumes credits, giving customers more value for free.
3. Breeze Studio
AI agents are slated to be a core component of every organizational team. Breeze Studio allows you to launch out-of-the-box agents or customize your own in minutes. From Customer to Prospecting to Research agents, this is where your hybrid team begins.
4. Collaborative Campaign Tool
Housed in the new Marketing Studio, the collaborative campaign tool helps teams plan, execute, and track campaigns in one workspace. Marketers can now align in real time, cutting down on silos and wasted effort.
5. AI-Powered Email
Write all your AI-assisted emails right in HubSpot. The new email tool now includes AI-driven subject lines, copy suggestions, and optimization insights. The result? Smarter emails that perform better without the guesswork.
6. Project Object
A new Project object has been added to HubSpot’s CRM, allowing you to connect campaigns, tasks, and deals with specific projects. Finally, teams can track complex initiatives without resorting to disconnected tools.
7. Video Editor
A lightweight but powerful video editor is now inside HubSpot. Create, edit, and publish video content directly from the platform, making it easier to expand your reach with high-impact multimedia.
8. Data Quality Tools
HubSpot has renamed Operations Hub to Data Hub. The new Data Hub has enhanced data quality automation, including duplicate management, field formatting, and validation rules. These tools ensure that the CRM stays clean and reliable as you scale.
9. CPQ (Configure, Price, Quote) Tool
Sales teams can now build quotes faster and with more accuracy. HubSpot’s CPQ tool simplifies pricing, discount approvals, and contract generation directly inside the CRM.
How to Get These Tools
To activate them:
- Make sure your HubSpot subscription level supports the feature.
- Explore HubSpot's Spotlight pages for activation guides.
- Enter the betas to start testing
Ready to Upgrade Your HubSpot Experience?
From AI agents to CPQ, HubSpot is building the platform of the future. But configuring, rolling out, and aligning these tools takes expertise.
At Gate 39, we help companies:
- Configure and customize new HubSpot features
- Train teams to get the most from updates
- Build AI-first strategies to stay ahead of the competition
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