The way we think about teams is changing. With AI now embedded into the daily flow of work, businesses are building hybrid teams where humans and AI agents collaborate to create content, respond to customers, and accelerate growth.
At INBOUND 2025, HubSpot announced a major leap forward in this space: Breeze Studio, where companies can build and deploy custom AI agents tailored to their needs.
Unlike other AI platforms, Breeze Studio is built for speed. Agents can be set up in minutes or hours, and with just a few weeks of iteration, you’ll have a reliable teammate working alongside your team.
Agents We’re Excited About
Customer Agent
The Customer Agent allows you to deliver fast, helpful, and brand-consistent support to your customers.
- What it does: Answers questions instantly, pulls from your knowledge base, and keeps conversations on-brand.
- What you need to set up: Knowledge base articles, support documents, FAQs, and brand voice guidelines.
Prospecting Agent
Sales teams rejoice! The Prospecting Agent helps you qualify leads and move them through the pipeline faster.
- What it does: Engages with prospects, answers product questions, books meetings, and hands off to sales.
- What you need to set up: CRM data, product sheets, case studies, and call-to-action workflows.
Company Research Agent
Your fast-track to prospect intelligence. The Company Research Agent compiles key insights so your sales and marketing teams are always prepared.
- What it does: Gathers intel on companies, creates polished "prospect intelligence briefs" you can export and share with your team, and helps sales reps walk into meetings armed with data and context
- What you need to set up: Cleaned up data for solid foundational enrichment
Custom Agents to Explore
Beyond these, you can build custom agents designed for marketing, operations, HR, or even niche roles unique to your business. Think of them as digital teammates that handle repetitive tasks so your human team can focus on strategy, creativity, and relationships.
How to Get Started with AI Agents
- Pick one agent to implement first. Customer or Prospecting is a smart starting point.
- Check your knowledge base. Does HubSpot already have the data your agent needs, or do you need to upload articles, documents, and resources?
- Introduce your new teammate. Communicate with your team how the agent will be used, whether it’s for internal support or customer-facing interactions.
- Iterate and refine. Agents get better as they learn. Plan a short iteration cycle to train and improve them.
Need Help Building Your Hybrid Team?
AI agents are powerful, but setting them up the right way requires strategy, data cleanup, and training. That’s where Gate 39 comes in.
We’ll help you:
- Identify the right AI agents for your business
- Train them with your brand voice and knowledge base
- Integrate them into your team’s daily workflows
You might also be interested in:
From Inbound to The Loop: HubSpot’s New Marketing Methodology
HubSpot in Review: This Year’s Most Impactful Updates Ahead of INBOUND
The Reports You Need in HubSpot: A Smarter Way to Measure Marketing, Sales & Service
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