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Large Asset Management Firm Experiences Boost in Email Click-Through Rates (CTR)

Finance Default-1

Industry

Financial Services

Challenge

The client emails lacked clear calls-to-action and were burdened by lengthy copy, making it difficult for recipients to quickly grasp key points or take action.

Impact

Gate 39 reimagined the firm’s email design, implementing best-practices and a powerful CTA strategy.

Solutions

HubSpot, Marketing Hub

Showing and increased click through rate

Before Gate 39

  • Many emails either failed to offer a call-to-action or the CTAs were buried below text
  • Email copy length was extremely long, discouraging contacts who prefer to quickly skim for key points from reviewing the content or offer

Gate 39's Solution 

  • Gate 39 reimagined the firm’s email design, implementing best-practices and a powerful CTA strategy

  • Several custom email design templates were built in HubSpot to ensure future emails followed the new vision and were easily cloneable for future use. Specific recommendations were made to reduce the firm’s text-heavy copy to key, salient points for faster reading

  • All optimizations were developed by the Gate 39 marketing and design team to meet the brand guidelines and compliance

 

Gate 39’s Impact

  • Recommended optimizations ensured emails were short, had one clear CTA, and directed contacts back to the firm’s website

  • Redesigned email templates saved the firm’s marketing team time and effort
  • Immediately following the implementation of their new email strategy, the firm’s click-through rate jumped from 4% to 10% in just one month