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Specialized Insurance Firm Sees Increase in Qualified Leads Following Website Redesign and PPC Ad Management

Insurance

Industry

Financial Services

Challenge

Outdated website did not align with the main brand and did not support inbound marketing, blog had no categorization, featured images, or intuitive formatting.

Impact

Custom website launch saw increase in website visitor traffic, form submissions on lead generation offers and contact forms, and direct positive feedback from existing clients.

Solutions

Website Design & Development

“We hired Gate 39 to do a website redesign, after being blown away by the website they created for us, we asked them to also take on our PPC and do some content design work for us. I am very pleased with the work they have done for us. Not only are we getting more results and qualified leads but they provide us with clear easy to follow reports each month which I can share with my entire team. The entire Gate 39 team has been amazing to work with and communicates every detail promplty and effectively every step of the way.”

DIGITAL MARKETING MANAGER

Specialized Insurance Firm in Illinois

website-construction-1

Before Gate 39

  • Content needed to be edited for conciseness, keywords, and optimized messaging

  • Lack of key practice area pillar page content to support SEO, lack of calls-to-action

  • Insurance firm team had little control over updates to the website content

  • No clear expert management of paid Google Pay-Per-Click Ads

Gate 39's Solution 

  • Created a custom, clean, modern, and device-responsive website design that aligned to the firm’s brand guideline and improved the user experience. 

  • Worked closely with the firm’s team to edit content and messaging with a focus on client benefits, and added in clear calls-to-action for lead generation HubSpot offer

  • Developed website using WordPress, the most popular CMS solution and provided training to the firm’s marketing team to easily add, modify and manage website content

  • Restructured the HubSpot blog to organize educational and thought leadership content, providing categories, featured images, and an easy means of updating content

  • Provided updated social media profile images to ensure overall brand consistency

  • Google Certified AdWords specialist optimized pay-per-click (PPC) account to support search and set up new campaigns for ongoing monthly management and reporting

 

Gate 39's Impact

  • Following the website launch, the firm saw an increase in website visitor traffic, form submissions on lead generation offers and contact forms, and direct positive feedback from existing clients

  • The website structure and CMS provided a basis for the internal firm team to be able to manage and grow digital communications while being able to measure data and metrics from inbound marketing efforts 

  • Ongoing PPC account management and monthly reporting continues to be leveraged by the firm

  • HubSpot continues to be leveraged for the blog structure, website tracking, and all measurable inbound marketing and social media campaigns