Humans are visual animals. According to psychologist Albert Mehrabian, 93% of all communication is nonverbal. Since the beginning of time, we’ve been programmed to engage, react, and interact visually. This holds true in content marketing where graphics really do affect how your messages are perceived.
Visuals in content marketing are more successful than pure text marketing and neuromarketing science can confirm this. By incorporating supporting and interesting visuals with content, a viewer is more likely to react to and retain the messages and information of the content. We’ve collected data in the below infographic, which outlines some key points on the impact of visuals in marketing.