RIAs need the Marketing software that works in conjunction with a CRM database to get the most out of serving and delighting existing clients — as well as connecting with and nurturing potential high-value accounts.
This week’s focus is on the Engage phase of the HubSpot Inbound Marketing flywheel, with a specific focus on Sales Communications & Sales Automation.
Technology has transformed just about every aspect of the way we work, and marketing is no exception. So how does a digital marketer keep up with new tools and technology?
In addition to the marketing, sales, and service software that comes with a HubSpot account, HubSpot Academy offers training and certification programs in inbound marketing, sales, and customer service support.
One of the most powerful things about using algorithms and machine learning in marketing is the ability to truly learn about your customers – what stage of the buyer’s journey they’re in, how they like to shop, what they like to do, how they’re likely to make major financial decisions, and what they’re likely (and able) to invest in.
HubSpot just announced the roll out of their Marketing Hub Enterprise 2020. This upgrade includes all the same entities of HubSpot’s flagship Marketing Hub Enterprise account, plus added features that pack a punch.