Offering your brand’s community valuable content can build loyalty and trust, increasing conversions and repeat customers, but not if that content gets lost in a sea of similar blog posts, how-to’s, tips, and guides. To stand out, content needs to be unique and compelling.
Smart content can span the entire marketing spectrum, though, and it’s been in practice long enough to give us a wealth of data revealing the impact it has on sales and conversions.
According to the Bureau of Labor Statistics, the Gen-X female dominates in how much time she spends each days in multiple categories – Cam Marston interprets these statistics.
The enduring power of stories throughout history provide brands with a powerful tool for building a beyond-loyal customer base.
In 2020, the overall standout trend is artificial intelligence; AI is the major differentiator that touches all aspects of marketing. It’s a fact that AI, machine learning and deep learning ARE the future of marketing.
Digital gamification has become a popular strategy online and in apps, but as technology advances, the bells, whistles, speed and sophistication can have a tendency to overshadow the beauty of simple or traditional gamification.