Well-crafted blog posts can drive web traffic to convert visitors into leads, leads into customers, and customers into advocates. Half the battle is getting eyes on your post – the other half is keeping them there. Here are seven tips to create compelling blog posts with conversion impact.
Topic Specificity
The more specific each post is to one topic, the better. When you find keywords to create topics around, use those keywords throughout your post. Also, embed links to other posts you’ve made whenever possible.
Master your Headlines
Your headlines should be as descriptive and specific as possible to attract readers. It’s okay to spice it up, but don’t sacrifice clarity for pizzazz. An ideal headline will be somewhere between five and 15 words.
Organize First
A considerable part of creating great content is cohesion, which starts with organization. Start by creating an outline as the scaffolding of your post to categorize your information. After you know your broader points, drop bullet point notes and information into each category to make writing each section a breeze.
Grab Attention
The first paragraph should be straight to the point and attention-grabbing. Part of grabbing attention is using the right amount of personality in your writing while keeping attention, which can be aided by making the post easy to read. This is achieved through shorter, broken-up paragraphs and visual aids.
Break Up the Post with Bullets and Images
Using visual cues to break up walls of text is a great way to ensure readers don’t get overwhelmed or bored. While images and graphs can add visual interest and help make complicated topics more digestible, bullets are ideal for succinct lists. Just avoid creating bulleted paragraphs and keep each bullet to one line or two at the most.
Get Expert Opinions
Another ode to traditional news and magazine articles is the use of the experts. If it’s possible to quote or interview anyone who would add to the credibility of your post, even an internal source, it will boost your post’s legitimacy.
Use a Call to Action
While a blog post shouldn’t be a hard sales pitch, leave readers with a call to action, such as sharing the post, submitting a question, or inviting them to read another related post. In short, writing compelling blog posts is about being helpful. The more you can help people by offering assistance and expertise in your niche, the more brand awareness and conversions you’ll generate.
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