Shifting Financial Marketing into Gear
HubSpot’s Marketing Hub Enterprise Gets an Upgrade
Kicking off some exciting news to start the year, HubSpot just announced the roll out of their Marketing Hub Enterprise 2020. This upgrade includes all the same entities of HubSpot’s flagship Marketing Hub Enterprise account, plus added features that pack a punch but are incredibly intuitive and user-friendly.
If you are already a Marketing Hub Enterprise user, you’ll get immediate access to the new tools. One thing is crystal clear: HubSpot is as committed as ever to keeping businesses competitive and cutting-edge by employing account-based marketing tools that work easily, quickly, and smoothly. Here’s a quick overview of what to expect from the new features.
Multi-touch Revenue Attribution allows users to track which channels drive the most revenue, and thus make strategic marketing and investment decisions accordingly. Located under “Reports.” (Click “Create a Report,” then “Attribution,” then “Revenue.”)
Partitioning (available in beta) now optimizes organizations by separating CTAs, forms, emails, lists, workflows, and dashboards by team, in addition to pages and blog posts. Located through any of the above assets.
Account-based Marketing (available in beta) allows marketers to create campaigns specifically targeted to individual prospects or customers. Three new features included in this latest update are ABM Dashboard & Reports Library, Company Scoring, and Standard ABM Properties.
Adaptive Testing Using Artificial Intelligence automates any A/B testing rather than requiring users to manually operate and track campaigns. Located through the HubSpot CMS page editor. (Click “run a test,” then choose “adaptive test.”)
Advanced Targeting in Conversations extracts specific information for each visitor and creates more personalized chat experiences for those visitors through the Conversations tool. Located through “Conversations” then “Chatflows.”
Higher Capacity for to double their workflow (from 500 to 1,000) and double their reports (from 10 per dashboard to 20), in addition to other increased limits.
These new and improved tools will streamline and elevate your customers’ experience. They are also easy to use, so you can spend your time on your business strategy rather than setting up your account. HubSpot’s Marketing Hub Enterprise 2020 keeps both the business and the customer in mind, allowing both to grow better.
The barriers to entry have never been lower, the tools have never been more useful or more affordable; Make 2020 the year that you finally get a closer look at HubSpot.
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