5 Simple Ways to Try AI in Your Marketing This Week

Marketing

5 Simple Ways to Try AI in Your Marketing This Week

Allison Bischoff Oct 14, 2025 11:22:22 AM

Artificial intelligence is actively transforming how businesses connect with customers, streamline operations, and accelerate growth.

But for many teams, the biggest challenge isn’t why they should use AI; it’s where to start.

The truth is you don’t need a massive budget or a full technical team to begin experimenting. By starting small, you can uncover quick wins and build confidence in AI’s potential.

Here are five simple ways to put AI to work in your marketing this week.

1. Create an AI-Powered Video Script

Video remains one of the most engaging content formats, but scripting often eats up time and resources.

Use an AI tool to generate a script for a short explainer video, social media post, or customer testimonial. Ask AI for variations in tone (e.g. professional, casual, or playful) and see which style connects best with your audience.

Try this prompt: “Write a 60-second video script introducing [your product or service] to [your target audience]. Make it friendly, conversational, and end with a clear call-to-action to [desired outcome].”

Pro tip: Once you have a draft, let your marketing team refine it. The heavy lifting is done, and you’ve saved hours.

2. Find Themes in Customer Feedback

Despite being incredibly valuable, client suggestions coming from emails, chats, and reviews are rarely organized in a way that drives action.

Feed a batch of feedback into AI and ask it to identify 3-5 recurring themes. This can help you spot opportunities to improve products, refine messaging, or enhance customer service.

Try this prompt: “Summarize the key themes, most common complaints, and overall sentiment from the following customer survey responses. [Paste responses here]”

Pro tip: Ask AI to generate a one-page executive summary for leadership. It's a quick way to keep decision-makers aligned with customer needs.

3. Repurpose Existing Content

You likely already have a goldmine of content, but much of it only gets used once. Repurposing with AI lets you extend the life and reach of what you’ve already created.

Choose one high-performing piece of content and ask AI to transform it into a new format. For example, you can turn a great blog post into a LinkedIn carousel.

Try this prompt: "Turn this article into a LinkedIn post and a short email teaser. [paste URL for a top-performing blog post here]”

Pro tip: Use AI to tailor each version for different audience segments or platforms.

4. Brainstorm Email Campaign Ideas in Minutes

Creative roadblocks can delay campaigns and limit innovation. AI can help you quickly generate new ideas, subject lines, and message angles that align with your goals and audience.

Share your upcoming goals and target audience with AI, then ask for 10 email campaign concepts that include suggested subject lines and calls-to-action.

Try this prompt: "Write a 3-email nurture sequence for [your product or service] aimed at [your target audience]. Keep it short and conversational."

Pro tip: After generating ideas, have AI write a few subject line variations and preview texts for A/B testing.

5. Analyze a Customer Persona

Understanding your ideal customer is critical for success, but personas can quickly become outdated or too generic to be useful.

Gather a mix of recent customer data and ask AI to identify shared traits, motivations, and challenges. Then, have it summarize the key characteristics of your most engaged or profitable customer segment.

Try this prompt: “Summarize what motivates a [your ideal customer] when buying [your product type]. Include their biggest pain points and objections.”

Pro tip: Ask AI to compare two audience segments and highlight differences in tone, content preferences, and pain points.

Start Small, Learn Fast

The key to adopting AI isn’t waiting for the perfect solution, it’s testing what works for your business today. By starting with one of these experiments, you’ll quickly see how AI can save time, improve customer experiences, and free your team to focus on higher-value work.