The revolution in artificial intelligence is underway, and the age of generative AI is upon us. One of the most significant marketing platform developments in 2023 is the introduction of HubSpot’s AI Content Assistant. HubSpot has employed the same large-language models found in Chat GPT and Open AI within the CRM and Hubs. Users can now leverage AI-powered tools to connect with their markets, customers, and target audiences through smart content marketing.
Content Assistant pulls data and insights directly from individual customer communications to generate text and craft customized messages in minutes. By integrating AI generated content into their operations, companies can eliminate repetitive tasks while benefiting from speedy content creation using valuable client insights.
HubSpot Content Assistant
All Pro and Enterprise HubSpot users can now engage HubSpot’s generative AI tool, Content Assistant, to streamline and enhance their content creation processes aligned with their users’ interests and needs. The true impact of this technology is hard to quantify, but it is already revolutionizing how businesses serve their clients.
Emails and Customer Service
HubSpot’s new AI Email Writer can generate individual, cold prospecting, and follow-up customer emails in seconds. Even more impressive, the program will write in alignment with that customer’s personal preferences based on past email interactions. Sales, marketing, and customer service teams can quickly create highly tailored content, leading to exceptional customer experiences along the marketing funnel.
As a business’s email list grows, so does the diversity of that list. Sending the same message to all customers is no longer an effective strategy. AI Email Writer helps users quickly build customized email messages for easy segmentation, boosting open rates and engagements.
Content Assistant will also generate a summary of all the email and customer service interactions with a particular customer within a contact record. As a result, all departments within a company can understand each customer’s unique journey within seconds, helping them to operate on the same page in service to the customer.
Blog Posts
Generating high quality, branded blog content has never been easier. HubSpot’s generative AI algorithms can identify trending topics, keywords, and content gaps by analyzing vast datasets of customer interactions, search trends, and industry insights. This enables Content Assistant to produce relevant and engaging blog posts that resonate with each audience, all while maintaining a consistent brand voice and style.
Furthermore, HubSpot AI Content Assistant is integrated with the SEO (Search Engine Optimization) giant SEMrush to pull performance data and build content based on keywords and traffic data. Hence, users’ content is highly relevant and optimized from the jump.
Reporting Assistant
HubSpot’s AI will automatically generate customized dashboard reporting by asking the Reporting Assistant a question. Users can change properties within the reporting to perform an even deeper dive into metrics.
For example, you can select a date range to change the data and customize it further with graphic elements such as pie charts, bar charts, and graphs. This makes analyzing your business, metrics, sales, marketing teams, and customer data truly push-button. Users can easily augment existing dashboard reporting with the click of a button.
Chatbot
Content Assistant will source your knowledge base articles, blogs, and website pages to generate data and answer customer queries. It is estimated that by 2024, the global expenditure on consumer goods and services through chatbots will skyrocket to an astounding $142 billion, representing a significant surge from the $2.8 billion spent in 2019. Utilizing the Chatbot function in HubSpot can significantly reduce customer service issues and increase customer satisfaction.
We look forward to implementing these innovative technologies and forging ahead with more personalized, effective, and customer-centric marketing and sales practices.
Ready to supercharge your marketing, service, and sales efforts with HubSpot? Contact Us, and let’s get started!
You’ll Also Enjoy: