The Inbound Marketing Methodology

Our marketing services are rooted in the Inbound Marketing methodology.

Inbound Marketing Strategy

A measurable, goal-based strategy is the foundation of a financial services inbound marketing plan. Using research and industry insight we will implement your strategy within a planned roadmap using multiple tactics. This roadmap will allow us to implement, monitor, report on, and adjust marketing efforts to generate the most leads for
your business.

Financial Inbound Marketing is a constant cycle of Attracting, Engaging and Delighting customers – A Marketing Flywheel. With consistent and effective campaign activities working together, we’ll help ensure that your marketing flywheel gathers momentum for a positive bottom-line impact.



Inbound Marketing Strategy

We ideate, create, and implement measurable assets, messaging and campaigns aligned to your goals to:

Build Brand

Generate Leads

Convert Leads To

Increase Customer

View these specific activities in our

Why Inbound Marketing Works

Content is the fuel in the inbound marketing engine – a necessary component of a marketing strategy. Quality content is what drives visitors to a website. It is what makes a website ‘sticky’, keeps visitors from leaving, and makes visitors return. Your company’s unique value and subject matter expertise are communicated through your content. Regularly posting quality content is also part and parcel to boosting your website’s search engine ranking (SEO). We can help develop a plan to drive visitors, views, shares, likes, follows – and ultimately – generate leads.

Our Inbound Marketing Process

Why Inbound Marketing Works


    Set Objectives

  • PLAN

    Create Marketing Plan


    Make it Happen


    Analyze Progress


    Adjust and Execute

  • Regular calls

  • Marketing Calendar + Execution Plan

  • People, Automation, Systems

  • Monthly/Quarterly Reporting

  • Maintenance and Next Tasks

Inbound Marketing Lead Magnets

What is a lead magnet? A lead magnet is a compelling piece of content that moves a prospect to access it by offering their email address and contact information in exchange. A lead magnet should be tailored to the needs of where the prospect is in their journey; Through Top of Funnel (Awareness) content, Middle of Funnel (Consideration) content, or Bottom of Funnel (Decision) content.
Lead Magnet Examples:
  • eBooks
  • Checklists
  • Case Studies
  • Automated Quizzes
  • Guides
  • Webinars
  • Free Consultations
  • Discounts
  • Whitepapers
  • Videos
  • Free Trials
  • Calculators
  • Special Reports
  • Resources
  • Templates
  • Toolkits

The Ultimate Guide to Hiring an Inbound Marketing Agency

Seeking to increase visibility and lead generation using an agency? Before you hire, learn to identify key aspects of a highly effective agency.

Inbound Marketing FAQs

Gate 39 Media’s entire team draws upon their deep specialized financial industry experience in every component of every project. We have earned a reputation for adding unique value through ideas, content, design, technology, process, and marketing specifically created for the financial space.

We will embark on a discovery call with you where we will conduct a deep dive to understand your key targets, market positioning, differentiation, assets, and the goals you are seeking to achieve. This discovery call will allow us to determine if you need Inbound Marketing Support or an Inbound Marketing Engagement. We’ll create a custom scope of work that outlines a quarterly plan and a custom quote for you based on your specific needs.

Absolutely. Our knowledgeable team can suggest marketing tools and systems to support your marketing goals; From customer relationship management systems and sales pipelines, to email clients, form capture, newsletter development, APIs, subscription-based processes, and more — Gate 39 Media can review your goals and suggest marketing tools to meet your needs.

Yes! As an extension to your marketing team, you must take an active role in collaborating and communicating with your Gate 39 Media team if we’re to provide successful results for you. With a plan, regular communication, weekly touch base calls, and marketing scorecard reporting, our goal is to be consistent, hit on target dates and tasks and ensure that you have full transparency and provide approvals every step of the way.

Our contracts are quarterly. A 3-month term allows us to create an Inbound Marketing foundation for the implementation, management and measurement of an initial campaign set. Because they see results, many of our marketing clients opt to have their quarterly contracts auto-renew and have been with us for years.

It depends for some, this means one campaign per month, for others it means much more. You may need Inbound Marketing Support ($1,000-$5,000 per month) or an Inbound Marketing Engagement ($5,000-$20,000 per month.)

After a discovery call with our team, we will put together a custom quote for you.

Effective inbound marketing takes time and effective lead generation is a marathon, not a sprint. The hardest part for any client is consistency and sticking to a plan without becoming too impatient. Once an initial campaign is set up and begins to generate measurable results, subsequent campaign efforts and content marketing becomes cumulative and iterative. We establish a repeatable proven process that can be reviewed monthly for areas of optimization.

Each month Gate 39 Media will deliver an easy to understand inbound marketing scorecard that reports on key performance indicators such as website leads and campaign leads generated, website traffic, Google Analytics metrics, AdWords and retargeting performance and costs, followers and social engagement, and more. Each scorecard shows metrics that deliver against your goal targets, month over month performance, areas of improvement, and next steps for iterating new campaigns and optimizing existing ones.

The Gate 39 Media team is intimately familiar with the unique rules and regulations attached to marketing language in the financial space. It is only after content or assets receive approval from your compliance department, NFA, FINRA, or SEC that we move forward with publishing. Every graphic and piece of content must receive approval before we put it to work in your campaign.

Inbound Marketing Resources


Learn How to Run an Inbound Campaign

Your Step-by-Step Guide

Download our Inbound Marketing Campaign Checklist for a practical road map to campaign launch!

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Learn the Basics of Using Dynamic Content in Your Marketing

An Introductory Guide

Download our Introduction to Using Dynamic Content in Marketing guide to learn the basics of this powerful marketing tactic

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Get Our Guide to Gaining a Better Understanding of The Inbound Philosophy

A Guide for Beginners

Learn how online lead generation is much more effective than simply buying leads and get tips on how to integrate inbound lead generation into your marketing strategy.

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SMART Marketing Goals Template

A Free Marketing Tool

Download our free marketing template (with bonus calculator) and efficiently start to define and measure achievable marketing goals.

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How to Monitor Social Media in 10 Minutes a Day

Your Step-By-Step Guide

Monitoring your business’ social media presence is incredibly important.

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The 6 Marketing Metrics
Your Boss Actually Cares About

Prove the ROI of Your Marketing
Efforts by Presenting These Six Metrics