The Fantastic Marketing Power of Customer Testimonials
While a testimonial is solicited—and potential clients often know this—it is more trustworthy in some instances, as online reviews are not always vetted.
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How Financial Subject Matter Experts Can Craft Compelling Blog Posts with Conversion Impact
When done correctly, blog posts can drive an immense amount of traffic to your site, and in turn, much more brand awareness. This is particularly true in the financial industry.
INFOGRAPHIC: How Frequently Should I Publish on Social Media?
They say timing is everything – and in social media posting, it is a critical component. Check out our infographic below that breaks down the best times to post to each social channel.
The 7 Critical Reasons Why Businesses Should Avoid Buying Email Lists
In the effort to expand their email reach, many marketers fall into the trap of purchasing email lists to flesh out their inbound strategy. However, this is an approach that you should avoid at all costs as it could end up doing far more harm than good.
Recognizing the Key Differences Between Retargeting and Remarketing
In the effort to convert more of your website visitors into paying customers, retargeting and remarketing are essential strategies that every digital marketer ought to know about. And while you…
Why Every Financial Institution Should Include a Digital Press Kit on Their Website
Financial institutions can realize a great deal of value from having an electronic press kit, and it’s not just about earned media.