AI tools are everywhere, and marketers have endless options for content creation. But when it comes to choosing the right AI platform for your needs, how do you decide? HubSpot’s Content Hub , featuring Breeze AI, brings something different to the table compared to widely used tools like ChatGPT. I explored this difference with Amanda Schumacher, Project Manager for Content Hub, to get her insights into how Breeze AI elevates the content creation process.
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Expert Prompt Engineering at Your Fingertips
One of the most intimidating aspects of using AI tools like ChatGPT is figuring out the right prompts. With ChatGPT, you’re often faced with an open text box, unsure of how to phrase your request to get the best results. HubSpot has tackled this problem head-on with Breeze AI . By mastering the art of prompt engineering, the HubSpot team ensures that the system selects the best models and crafts the most effective prompts for your needs.
This means you no longer have to stress about constructing the perfect prompt . HubSpot takes care of this behind the scenes, giving you more time to focus on content creation without worrying about whether your prompts are optimized. This guided process offers a more structured and user-friendly approach compared to the sometimes daunting open-endedness of ChatGPT.
Personalized AI Tailored to Your Business
One of the key advantages of using Breeze AI within Content Hub is its intimate knowledge of your business. Breeze isn’t just a general-purpose tool like ChatGPT—it’s designed to work closely within your business context. Since it’s native to the HubSpot CRM platform, Breeze AI has access to all the data sources that can help it understand your company’s mission, brand voice, products, and services. You can even set up Breeze with your brand kit, allowing it to reflect your company’s style and personality in every piece of content it generates.
When it comes to brand voice, Breeze speaks your brand by analyzing all of your existing content from web pages and blog posts to PDFs and other material in HubSpot. Multiple users can use Breeze to create new content (even emails!) in your brand voice leveraging a shared AI. This is often still difficult to achieve using other AI tools.
Not only that, but Breeze AI is also equipped to understand your target personas. By pulling directly from your CRM, it can seamlessly leverage valuable client information to help create content like case studies , personalized landing pages, or blog posts that resonate with your specific audience.
AI With Built-in Performance Insights from Your CRM
Another area where Breeze AI shines is its ability to tap into your performance data. It has access to your past blogs, landing pages, and any content that has performed well over time. This means that Breeze can make informed suggestions based on what’s worked for you before—something ChatGPT can only do if you feed it this information manually.
For marketers, this is a huge time-saver. By having your content’s performance data integrated into the platform, you don’t have to start from scratch or worry about whether the content will align with your brand’s goals. Breeze helps you optimize based on what’s already proven successful.
The Verdict: Why Breeze AI Offers a Competitive Edge Over ChatGPT
While ChatGPT is an excellent tool for general-purpose use, Breeze AI stands out by offering a more business-specific, integrated experience. Its ability to understand your brand voice, integrate with your CRM, and tap into performance data makes it a powerful tool for marketers looking to create high-quality, personalized content efficiently.
If you’re already using HubSpot’s Content Hub, Breeze could be the perfect solution to streamline your content strategy and give you an edge over competitors still relying on more generic AI platforms.
Interested in learning more about how Breeze AI can benefit your organization? Connect with us discuss how HubSpot might be the right tool to address your needs. You might also be interested in:
About the Author: Shane Stiles
Shane Stiles is President of Gate 39, a financial services marketing firm providing online marketing and application development for financial services across futures, equities, alternative investments and insurance.
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