10 Key Components of Successful Lead-Generating Landing Pages

Marketing
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What makes a landing page convert more leads? The following key components are critical for lead-generating marketers to get right in their landing pages:

  1. Remove all navigation
  2. Write a clear, concise, benefit-focused headline and subheading
  3. Include a list of value statements
  4. Add an image that illustrates the offer
  5. Add a lead capture form and only ask for what you need
  6. Write a compelling button label
  7. Include social proof
  8. Include your privacy policy in the footer and/or on the form
  9. Ensure the page is responsive for mobile
  10. Optimize for search

WATCH OUR VIDEO: Tips for Building Landing Pages With Conversion Power

See how we’ve put these best practices into action. Check out the following landing page examples that Gate 39 Media has built for a few of clients:

Ready to discuss how we can help establish or improve landing pages within your current financial or agricultural Inbound marketing campaigns?

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And if you’d rather take the wheel on your own landing pages, learn how HubSpot can help make do-it-yourself landing pages a breeze.

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