You may have heard of social selling, but do you really know what it is? It may surprise you to know that social selling is not social media marketing…and it’s not social media advertising. Social selling is the process of developing relationships as part of the sales process. Examples of social selling techniques include sharing relevant content, interacting directly with potential buyers and customers, personal branding, and social listening. A social selling strategy is a plan that uses social media to connect with prospects through content and interactions with prospects. The main aim of social selling strategy is to convert prospects into customers by building rapport with a network of potential leads. Done right, social selling can replace the dreaded practice of cold calling — a practice that tends to make everyone shiver.

As a treat, we’ve gathered together some of our favorite social selling stats to drive home the importance of social selling as part of the modern sales strategy. Happy Haunting!

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