The Lasting Marketing Power of Online Reviews in Business Decisions: An Infographic

Marketing
less than a minute read

Online reviews are still incredibly powerful sources of information that impact businesses. From small decisions such as booking a restaurant reservation to large decisions such as which financial advisor to select, reviews act as candid unpaid testimonials that stand in as word-of-mouth recommendations for consumers – many people head straight to online reviews before making key business decisions. Online reviews also enable businesses to manage reputation, respond to negative reviews, and use the valuable insight and information from reviews to improve their services.

Our team collected key stats from 2020 to highlight in an effort to underscore the importance of online reviews moving forward through 2021.

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