7 Ways Marketing Can Encourage Sales to Adopt HubSpot [video]

Marketing HubSpot & CRM

Gate 39 Staff Jun 20, 2023 5:20:21 AM

HubSpot is our favorite, all-in-one marketing and sales platform. While marketers and HubSpot go together like peanut butter and jelly, getting the sales team on board with new tools can be challenging. Here are seven ways marketing can encourage sales to adopt and leverage the power of HubSpot.

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Sales Automation and Sales Enablement

1) Use a Certified Specialist

Doing this allows you to have an entire onboarding session with your team members to ask questions and give feedback. A certified specialist will identify ways to start and ensure a seamless transition.

2) Highlight the Benefits of HS Tools

We know the sales team is busy, but HubSpot Sales Automation can save time on repetitive sales tasks. HubSpot makes it easy for a sales team to identify the most qualified leads and enable seamless communication. It also provides data-driven analytics tools and sales reports.

3) Assign a Single Point of Contact

This person can reduce the confusion for sales members who have questions or need ongoing training.

4) Dedicate 5 minutes a Day

When your team starts, spend 5 minutes daily on simple tasks like entering contacts or tracking activities. This can benefit everyone and make it easier to adopt the tool.

5) Hold Regular Meetings

By holding weekly check-ins, the sales and marketing team can learn from each other how to better use HS in daily operations. Ongoing meetings can also identify the issues that come up along the way.

6) Encourage Some Friendly Competition

If your sales team uses HubSpot, set a challenge to see who can log into and use their account most consistently. Then, up the stakes to see who can log the most deals in the sales pipeline and who can close the most deals.

7) Consider Hiring a HubSpot Partner Agency

You don’t have to do it alone if you’re starting with HubSpot. A small partner agency like Gate 39 Media can help you get the most out of your investment.