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Engine 39 Blog

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5 Recent HubSpot Changes & What They Mean for You

HubSpot’s latest platform updates are more than just quality-of-life improvements—they’re signals of a CRM that’s growing smarter, more secure, and...

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Tips Marketers Can Use to Encourage Sales Teams to Get On Board With HubSpot

Sales and Marketing must work well together for successful business results. While marketers and HubSpot are a natural match, often getting an entire...

Project Management Spotlight: Understanding the RACI Matrix

Projects succeed and fail for many reasons. Either way, we always look back and identify what we did right and, more importantly, where it all went...

The 16 Video Metrics Critical to Tracking Your Video Marketing Success

Understanding metrics that can help inform your video marketing strategy is key. This data will allow you to understand your audience better, adjust...

Defining the Differences Between Marketing Qualified Leads and Sales Qualified Leads

In a best-case scenario, marketing and sales are intrinsically aligned. After all, the ultimate goal is generally the same for both departments—to...

How HubSpot’s Contact Record History Delivers Insight That Empowers Businesses to Market and Sell More Effectively

HubSpot’s contact record history view of timelines and actions has always been one of, if not THE, biggest point of value for sales teams.

Prospecting Spotlight: How Many Touchpoints Does It Take Sales to Connect with Buyers?

These days, making a sale on the first contact is almost unheard of. Typically, multiple touchpoints are required before the buyer is ready to...

Key Takeaways from the Webinar: Transforming HubSpot Marketing Data into Actionable Sales Insights

Gate 39 Media’s Lunch & Learn Webinar Series continued with a July 21st session titled Transforming HubSpot Marketing Data into Actionable Sales...

The Critical Ways Website Design Influences Search Engine Optimization

You might think of SEO as something you accomplish through back-end code and keywords in your web copy and content—and you’re not wrong. However,...

How Financial Firms Can Leverage Their Blog as a Sales and Marketing Tool

Your blog is one of the most powerful tools in your marketing arsenal. It’s a way to answer your customer’s questions, position yourself as a subject...

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