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Engine 39 Blog

Read all about the team’s thoughts and discussions on the latest trends and practices within our specialized industries. Subscribe to the newsletter for even more.
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The New Gate 39 Website: Built to Work Like We Do

Over the past few months, our agency hasn’t just freshened up its look—we’ve sharpened the way we think, collaborate, and deliver. We recently shared...

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ICO Marketing: Essentials for a Successful Initial Coin Offering Launch

Crypto assets are on the rise—and are rising fast. In the first six months of 2021, CoinMarketCap added 2,655 new assets to its list. It seems like...

Owned Media, Earned Media, and Paid Media: Why All Are Essential to Your Financial Firm’s Digital Marketing Strategy

If you’re a financial services digital marketer, getting your brand front and center in the media is a key objective. Owned media, earned media, and...

5 Ways the War in Ukraine is Influencing Brand Marketing Strategies

As the war continues in Ukraine, both governments and businesses around the world are making difficult choices about how to engage in such dire...

The Difference is in the Pitch: Private Equity Pitchbooks vs. Hedge Fund Pitchbooks

When it comes to pitchbooks, there is a clear difference between pitchbooks designed to serve the goals of private equity firms and those developed...

TikTok Invades Finance! How Financial Marketers Can Leverage the Social Media Platform to Reach Young Investors

Marketing your services on social media is a great way to reach a highly targeted audience outside the scope of your average reach. Facebook,...

Marketing Strategy vs. Marketing Tactics: What’s the Difference? We Break It Down

Whether you’re talking about professional sports or marketing, you need strategy to win. But you also need the tools and the know-how to fuel that...

Hacks & Hashtags: Instagram Strategy Musts for Marketers Trying to Reach the Next Generation of Crypto Investors

By current estimations, the average age of an Instagram user is between 25 and 34. More than 60% of them are under 35, which is significant to anyone...

Marketing Lessons from The Pandemic: Personalization is More Important Than Ever to a Good Customer Experience

Personalization in marketing is an essential component of a good customer experience, this we know. But in the post-pandemic world, the practice has...

New Google Policy Update Allows Crypto Businesses and Services to Advertise

Back in 2018, Google banned all crypto-related advertising, leaving financial companies unable to market ICOs, exchanges, wallets, and other...

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