Does your support team feel like they're answering the same questions on repeat?

Great news: HubSpot’s new Knowledge Base Agent now proactively supports customers by turning everyday conversations and tickets into self-service content.

This can help free your team up to focus on solving complex problems, building relationships, and delivering the kind of service that automation can’t replicate.

What Makes This Feature a Game Changer

This isn’t just another automation tool. It’s an intelligent, adaptive system built to help you serve customers before they even need to reach out. By capturing real customer questions and turning them into useful content, this agent bridges the gap between reactive and proactive support.

There are 3 key ways the Knowledge Base Agent will take your Service Hub support to the next level:

• Automatic content creation: AI converts real customer interactions into knowledge base articles and help resources.

• Continuous learning: The agent evolves as your customers interact, ensuring your content always reflects their real needs.

• Contextual responses: You can then use AI-suggested replies and relevant resources right inside the HubSpot Help Desk workspace.

YOUR DEFINITIVE GUIDE TO HUBSPOT FOR SERVICE

Best Practices for Building a Knowledge Base in HubSpot

A well-built Knowledge Base ensures your content is easy for customers to navigate and understand.

Here are a few tried-and-true strategies for making your HubSpot Knowledge Base as effective as possible:

• Include images, videos, and infographics to make your content engaging and easy to understand.
• Add tags and metadata to improve discoverability and search accuracy.
• Group articles by theme, such as troubleshooting, how-to guides, or FAQs.
• Use user feedback tools so readers can rate article usefulness and help guide future improvements.

Getting Started with HubSpot’s Knowledge Base Agent

If you’re already using Service Hub, activating the Knowledge Base Agent is easy.

Start by reviewing your existing tickets and conversations so the agent can learn from real customer interactions right away. You can then refine the AI-generated content, organize it into your Knowledge Base, and publish resources that customers can find instantly.

Pro tip: Begin with your most frequently asked questions. You’ll see immediate time savings and increased customer satisfaction.

Building a strong Knowledge Base has always been essential, but the HubSpot Knowledge Base Agent bridges the gap between customer needs and content creation, ensuring they always have access to accurate, helpful information.

Interested in learning how HubSpot’s AI tools can streamline your customer support? Let’s discuss how HubSpot can help.

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