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Engine 39 Blog

Read all about the team’s thoughts and discussions on the latest trends and practices within our specialized industries. Subscribe to the newsletter for even more.
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Tool to Teammate: HubSpot’s New AI Agents

The way we think about teams is changing. With AI now embedded into the daily flow of work, businesses are building hybrid teams where humans and AI...

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6 Key Marketing Projections for 2020

In celebration of another year of gratitude and growth, we sought to gather some key marketing predictions for the new year that our peers and...

5 Takeaways from the FCS Event

On Wednesday, November 13th, the Financial Communications Society hosted its final 2019 luncheon event in Chicago, which took place at the Union...

How Company Culture Impacts the Bottom Line

In the age of Snapchat, Slack messaging, and selfie sticks, transparency into company culture isn’t just commonplace – it’s inevitable. Customers...

The Customer Journey: How to Connect Dots to Optimize Marketing

See an ad. Click the ad. Peruse an item. Buy the item. The purchase process from point A to point B seems like it should be simple enough, right? We...

13 Bone-Chilling Cybersecurity Facts Haunting 2019

It’s time for some bone-chilling cybersecurity facts! It’s dark in cyberspace…where no one can hear you scream. Okay, perhaps that’s a little...

Brand Storytelling: An Essential Tool in Successful Financial Services Marketing

Brand storytelling has usurped other types of digital marketing. Tactics that were once highly effective are past their best-by date. If financial...

The Difference Between UX and UI and Why it Matters in Financial Marketing

UX (User Experience Design) is how your app or website works and UI (User Interface Design) is how it looks. Both UX and UI are equally important in...

CTA and CPO Performance Accounting Changes

National Futures Association submitted two rule submission letters to the CFTC on August 29th, 2019 updating various NFA Rules and Interpretive...

Financial Marketing Psychology: 10 Principles of Human Behavior

Effective financial marketing requires not just knowing the right channels to push your marketing through, but a solid understanding of how your...

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