While the online blog originally started out as a journaling platform to express thoughts, experiences, and feelings in a diary-like manner, blogging has evolved into a professional means of expressing thought leadership, to demonstrate subject matter expertise, and to discuss how one’s company solves problems. And these days, a company website without a blog is like an engine without fuel. A blog is not only a repository of knowledge to convey your professional prowess, but search engines will reward your website for the frequent publishing of fresh content that is relevant to your area of expertise.

Using various sources, we created an infographic with key stats on the major role of the blog; here’s what we found:

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