Design Spotlight: Exploring the Color Theory Behind Pantone’s Color of 2022 – Very Peri

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Each year, our design team eagerly awaits the big announcement from the Pantone Color Institute on the official color of the year. This announcement often steers color trends across all verticals and has significance in terms of color theory and psychology.

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As Gate 39 Media’s Lead Designer, I reviewed last year’s Pantone colors of the year, PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating – an uncommon pairing that, according to Pantone, “conveys a message of strength and hopefulness that is both enduring and uplifting.”

The 2022 Pantone Color is PANTONE 17-3938 Very Peri. Peri being short for periwinkle, you can see Veri Peri in action in multiple color palette applications here.

A Color Reflecting the Global Zeitgeist

According to the Pantone Institute:

Displaying a carefree confidence and a daring curiosity that animates our creative spirit, inquisitive and intriguing PANTONE 17-3938 Very Peri helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives. Rekindling gratitude for some of the qualities that blue represents complemented by a new perspective that resonates today, PANTONE 17-3938 Very Peri places the future ahead in a new light.

We are living in transformative times. PANTONE 17-3938 Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through. As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways. Digital design helps us to stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new color possibilities. With trends in gaming, the expanding popularity of the metaverse and rising artistic community in the digital space PANTONE 17-3938 Very Peri illustrates the fusion of modern life and how color trends in the digital world are being manifested in the physical world and vice versa.”

“The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer.” added Laurie Pressman, Vice President of the Pantone Color Institute. “Creating a new color for the first time in the history of our Pantone Color of the Year educational color program reflects the global innovation and transformation taking place. As society continues to recognize color as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red violet infused blue hue highlights the expansive possibilities that lay before us”.

Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.

A History of Purple

From Lilac and Fuchsia, to Lavender, or Purple. However you color it, purple is exotic and royal. Or at least there was a time when it was. Purple colors were often one of the rarest to come by historically. It was always a color reserved for the wealthy or ruling classes and often associated with nobility.

Like shades of blue, purple dyes were hard to manufacture and therefore very exotic and expensive to commoners. However, unlike blues, purple is still rarely used today in design, whereas blues are often seen everywhere. Why is this?

When the selection of garment and color selection is often just a click away, why are some colors still sparsely selected? We believe the answer to be within what we can observe in modern design with the application of color theory.

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Purple is an interesting color. It shares similar traits with warmer hues allowing it to evoke a sense of emotional security, compassion, and healing. This is often why it can be seen within the design of the healthcare industry.

Purple also appears cool at first glance, but it not used as often as shades of blue, teal, or indigo, and often lacks the subtlety to function as those colors do as a neutral background.

It seems purple always has something to say, therefore the selection of Very Peri to be Pantone’s Color of the Year for 2022 is again an interesting choice on their part.

This color, Very Peri, is a much softer shade of purple that lends itself to a more matted and natural appearance. Very Peri’s application would best be used as an accent color or a color monochromatic color palette.

Usage of Purple in Financial Website Design

We have used purple in the past both in hedge fund pitchbook designs as well as website designs and, of course, in branding and logo designs and have found that the accent shades required often fall within the color values of Very Peri and, when used in abundance within a brand identity, can change the entire personality of the design.

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From the point of view of Gate 39 Media, this is the power of Very Peri, and other shades of purple like it. The color can influence a design, brand, or user interface and change the entire tone, without necessarily jumping off the page or screen at the viewer like a vibrant neon green, blue, or orange we often see in today’s tech-focused design context.

We are always on the watch for breaking trends and color usage that impact the psychology and user experience in website design and development for financial services and agribusinesses.

Have questions about your current color palette or how color influences key calls to action in your website? Connect with us today and let’s explore how aesthetics, colors, and images within your website truly do impact your business’s bottom line.

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