Successful companies never stop marketing, which is why we build ongoing plans to help sustain and bolster financial businesses.
A company’s marketing strategy combines all of its marketing goals into one comprehensive plan. Gate 39 Media can work with you to develop an ongoing marketing strategy to promote the products and services of your firm based on your specific goals as well as show your internal team “how to fish” (in the marketing sense, of course).
Using research and industry insight we will implement, monitor, report on, and adjust a mix of tactics in order to generate the most leads for your business. The marketing strategy is the foundation of a long-term (and measurable) inbound marketing methodology.
Social Media Strategy
Our Marketing Methodology
Our Marketing Services are rooted in the Inbound Marketing methodology.
Inbound marketing is about creating valuable experiences and content that impact your business. When a prospect is attracted, you engage with them, provide value through content marketing, convert them to a customer, and then delight them by continuing to provide value. The customer will then participate in your growth by becoming an advocate of your business.
The traditional top-down marketing funnel has evolved into a momentum-based inbound marketing flywheel. The flywheel model works well for financial service firms. Firms must compete through ongoing marketing by creating quality content production, producing content such as market reports, educational articles, e-books, and media appearances.
Keeping the “delight” stage going is very important as most financial services are extremely competitive with many customers perceiving limited differences in providers and pricing. A differentiated edge can be created using content and the “delight” stage provides customers with information, tools, and services that make it easier to conduct more transactions as well as solidify a client’s loyalty through great experiences.
The Inbound Marketing Methodology Flywheel
Content Marketing Services
- Blog Posts
- Press Releases
- Interviews / Q&As
- LinkedIn Posts
- Twitter and Facebook Posts
- Industry Guides & Handbooks
- Industry Commentary
- Email Marketing
- And More
Why Content Marketing Works
Promotion & Campaign Services
- Banner Ads
- Social Media Ads
- Email Marketing
- Drip Campaigns
- Google AdWords
- Targeted Content
- Content Development
- Content Distribution
- Sales Scripts
Why Campaign Marketing Works
Our Marketing Services Process
Through an extensive audit, we will define key offers, content, and promotional channels, either refreshing existing offers or creating new ones. We will blueprint an activities calendar and marketing playbook for the creation, execution, and management of your lead generating marketing campaigns.
Gate 39 Media’s account manager and team of graphic and website designers, content specialists, and Google experts will collaboratively develop and implement your landing pages, forms, graphics, content, and advertising assets so that your campaigns attract and generate leads.
Utilizing multiple marketing channels to help promote your offers and content, our team will identify opportunities for online distribution – from free social media channels, news and publishing sites to paid distribution, PR, Google AdWords and retargeting campaigns.
We set up tools to measure and report through monthly marketing scorecards which track KPIs such as growth in web traffic, referrals, newsletter sign-ups, and leads generated. Our scorecards are simple to read and provide a clear method for viewing and evaluating progress.
Marketing Services FAQs
Gate 39 Media’s entire team draws upon their deep specialized financial industry experience in every component of every project. We have earned a reputation for adding unique value through ideas, content, design, technology, process, and marketing specifically created for the financial space.
We will embark on a discovery call with you where we will conduct a deep dive to understand your key targets, market positioning, differentiation, assets, and the goals you are seeking to achieve. This discovery call will allow us to create a custom scope of work that outlines a quarterly plan and a custom quote for you based on your specific needs.
Absolutely. Our knowledgeable team can suggest marketing tools and systems to support your marketing goals; From customer relationship management systems and sales pipelines, to email clients, form capture, newsletter development, APIs, subscription-based processes, and more — Gate 39 Media can review your goals and suggest the best in class marketing tools to meet your needs.
Yes! As an extension to your marketing team, you must take an active role in collaborating and communicating with your Gate 39 Media team if we’re to provide successful results for you.
With a plan, regular communication, weekly touch base calls, and marketing scorecard reporting, our goal is to be consistent, hit on target dates and tasks and ensure that you have full transparency and provide approvals every step of the way.
Our contracts are quarterly. A 3-month term allows us to create a campaign foundation for the implementation, management and measurement of an initial campaign set. Because they see results, many of our ongoing retainer clients opt to have their quarterly contracts auto-renew and have been with us for years.
It depends on the scope of marketing you’d like to see executed each month. For some, this means one campaign per month, for others it means much more. After a discovery call with our team, we will put together a custom quote for you based on the scope of your needs. Marketing retainer services start at $3,500 per month.
Effective marketing takes time and effective lead generation is a marathon, not a sprint. The hardest part for any client is consistency and sticking to a plan without becoming too impatient. Once an initial campaign is set up and begins to generate measurable results, subsequent campaign efforts and content marketing becomes cumulative and iterative. We establish a repeatable proven process that can be reviewed monthly for areas of optimization.
Each month Gate 39 Media will deliver to you an easy to understand marketing scorecard that reports on key performance indicators such as website leads and campaign leads generated, website traffic, Google Analytics metrics, AdWords and retargeting performance and costs, followers and social engagement, and more. Each scorecard shows metrics that deliver against your goal targets, month over month performance, areas of improvement, and next steps for iterating new campaigns and optimizing existing ones.
The Gate 39 Media team is intimately familiar with the unique rules and regulations attached to marketing language in the financial space. It is only after content or assets receive approval from your compliance department, NFA, FINRA, or SEC that we move forward with publishing. Every graphic and piece of content must receive approval before we put it to work in your campaign.