Visual learners make up 65% of the population . This is a significant number of people that need to see what they are learning and who might have difficulty processing the information otherwise.
It stands to reason that if we want to reach this group, we need to meet them on their own turf. To maximize understanding and retention of our marketing messages, we need to lean heavily on visuals to help deliver.
VIDEO
Here are 4 reasons why you should use visuals in your marketing strategy.
More Views & Engagement A strong image will compel users to engage, resulting in more views for your post, more opens, more clicks, and greater social proof. Social proof is a component of SEO and will help you rank for organic traffic – and that’s always a goal. People tend to spend more time on websites that feature high-quality photos. If your pages are optimized for conversions, that extra time might just lead to new prospects, inquiries, or sales.
Images Improve Your Search Engine Rank Beyond social proof and engagement, images can be leveraged to boost your ranking in the SERPs. Since image captions and alt-text are indexed by Google, including a caption with your image will get your content to appear in both text and image searches. This optimizes your search ranking and increases the potential of being found.
High-Quality Images Make a Lasting Impression In many cases, an image may likely be the first thing that people see. So, choosing the right high-quality image will set you apart from competitors and leave a positive impression. An image can also help deliver your message. Whether your marketing message is about a product, a service, or an event, the right image will bring it to life. Just make sure your image either contains the information you want to convey or ushers your audience into further engagement.
Supercharge Your Social Media Images evoke an emotional response. In many cases, this compels viewers to act, either by clicking on the post, commenting, sharing, or interacting with it in some way. It could also entice users to want to learn more about your business.
How can images enhance your marketing? Contact Gate 39 Media and let’s discuss how we can help improve your strategy.
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