Instagram Stats all Marketers Should Know About [Video]

Marketing

Nick Landsberger Apr 30, 2024 4:37:28 AM

Whether you’re a B2B or B2C company, Instagram allows you to increase brand and product awareness organically as well as through paid ads. There are lots of marketing statistics collected about this app, but we’ve boiled it down to our favorite seven stats to prove why your organization may want to make Instagram a part of its marketing strategy.

Seven reasons to make Instagram part of your marketing strategy:

There are over 2 billion active Instagram users worldwide, with 158 million in the U.S. alone. That’s a lot of eyes, and chances are many of those eyes belong to actual decision makers.
47% of adults have used Instagram. The only two more popular social media apps are Facebook and YouTube. So, get involved in the channels where conversations are happening.
The average user spends 33 minutes a day on this app. Whether this time is spent creating or consuming, this average “time on site number” is impressive by any means.
70% of shopping enthusiasts turn to Instagram for product discovery. It’s no wonder that visual creatures like us would gravitate to a visual based medium like Instagram to help inform our purchasing decision.
62% of people are more interested in a brand when they see ads for it on Instagram. If a brand is an engaged participant in the channels where conversations are taking place, they create more mind share for consumers.
Photos showing faces get 38% more likes than photos without faces. So even if your firm provides software as a service, your marketing team can showcase your team members and the smiling faces of happy clients.
The median number of new posts for businesses across all industries is 11 per week. This means your competitors are likely posting to Instagram so you should, too.