For the 21st consecutive year, Pantone has named a color of the year, a trend-forecasting stunt as closely watched by the news media as it is by the industries — marketing, fashion, design — that traffics in visual trends.
In 2020, the overall standout trend is artificial intelligence; AI is the major differentiator that touches all aspects of marketing. It’s a fact that AI, machine learning and deep learning ARE the future of marketing.
Digital gamification has become a popular strategy online and in apps, but as technology advances, the bells, whistles, speed and sophistication can have a tendency to overshadow the beauty of simple or traditional gamification.
Remaining aware of trends in SEO and voice search can help inform how you adjust your website to handle voice search inquiries as part of your SEO strategy. With a website that is fully optimized for voice search, the key to a great ranking future your hands.