In celebration of another year of gratitude and growth, we sought to gather some key marketing predictions for the new year that our peers and clients might find interesting. From mobile to video – to social, e-commerce, and artificial intelligence — these tasty bites of information should help set the stage for what’s on deck to trend in marketing in 2020.
We call this process — from first glimpse of a brand or product to purchase, and post-purchase services — the customer journey. Like any journey, it can seem unpredictable… until you know the common pitfalls and detours people take when they’re on them.
Storytelling has usurped other types of digital marketing. Tactics that were once highly effective are past their best-by date. If financial services firms want to continue pursuing a digital approach, their approach must change. Brand storytelling is the way forward.
Effective financial marketing requires not just knowing the right channels to push your marketing through, but a solid understanding of how your audience uses and reacts to those messages. Welcome to financial marketing psychology 101: the key principles of human behavior.
So, you’ve created your financial podcast, designed a promotional campaign, and launched it to the world. Now what? The resources you have put into the project are considerable. Your time, and that of everybody involved; the software, editors, advertising dollars – it all adds up. In the end, has it been worthwhile?
Audio transcription can make your financial podcast immediately more visible and attractive. Unfortunately, many financial podcasts miss out on the opportunity to extend their show’s influence using transcription…