In 2020, the overall standout trend is artificial intelligence; AI is the major differentiator that touches all aspects of marketing. It’s a fact that AI, machine learning and deep learning ARE the future of marketing.
Digital gamification has become a popular strategy online and in apps, but as technology advances, the bells, whistles, speed and sophistication can have a tendency to overshadow the beauty of simple or traditional gamification.
Remaining aware of trends in SEO and voice search can help inform how you adjust your website to handle voice search inquiries as part of your SEO strategy. With a website that is fully optimized for voice search, the key to a great ranking future your hands.
In celebration of another year of gratitude and growth, we sought to gather some key marketing predictions for the new year that our peers and clients might find interesting.
We call this process — from first glimpse of a brand or product to purchase, and post-purchase services — the customer journey. Like any journey, it can seem unpredictable… until you know the common pitfalls and detours people take when they’re on them.
Storytelling has usurped other types of digital marketing. Tactics that were once highly effective are past their best-by date. If financial services firms want to continue pursuing a digital approach, their approach must change. Brand storytelling is the way forward.