Basic Video Marketing Tips for Companies
Videos are an excellent way to communicate your firm’s value. Here are three ways you can use videos to enhance your company’s marketing.
Marketing
3 Things I Learned as a Judge in the Gramercy Institute Financial Marketing Leadership Awards
The Gramercy Institute Financial Marketing Leadership Awards open the door to innovative marketing standouts in finance.
Why a Newsletter Should Be Part of Your Inbound Marketing Strategy
If you’ve never considered it, writing a newsletter is one of the best ways to engage an audience that’s already interested in what you have to offer.
How to Successfully Play (and Win) the Conference Call Game
Conference calls don’t have to be painful and, in fact, they shouldn’t be! Virtual meetings should be a way to connect with others from the comfort of your own office. They should be useful and personal, quick and easy. These 8 tips will not only make conference call meetings more productive and efficient, they will make them more enjoyable. But how? Think of them like a basketball game.
Planning a Marketing Strategy for Economic Uncertainty
During an economic downturn, whether it’s because of a pandemic, a recession, or any other unforeseen circumstance, business processes have to change. The problem is since no two downturns are…
Why Rapid-Response Marketing Should Be Part of Your Overall Marketing Strategy
While planning for an unknown occurrence might seem like it’s putting the cart before the horse, having a process in place that allows you to deploy immediately will actually lower your marketing costs.