While a testimonial is solicited—and potential clients often know this—it is more trustworthy in some instances, as online reviews are not always vetted.
When done correctly, blog posts can drive an immense amount of traffic to your site, and in turn, much more brand awareness. This is particularly true in the financial industry.
They say timing is everything – and in social media posting, it is a critical component. Check out our infographic below that breaks down the best times to post to each social channel.
In the effort to expand their email reach, many marketers fall into the trap of purchasing email lists to flesh out their inbound strategy. However, this is an approach that you should avoid at all costs as it could end up doing far more harm than good.
In the effort to convert more of your website visitors into paying customers, retargeting and remarketing are essential strategies that every digital marketer ought to know about. And while you…
Financial institutions can realize a great deal of value from having an electronic press kit, and it’s not just about earned media.