They say you never get a second chance to make a first impression — and this adage is especially true with websites. From the load time, to graphics, to layout, to responsiveness, your website is your 24/7 online billboard and dynamic mechanism to build your business. It can make or break deals while you sleep. When leads enter into the consideration stage of the buying funnel, more often than not, they’ll begin their research online. A website that hasn’t been updated in months, has an outdated design, or isn’t mobile friendly can speak volumes about your firm, either reflecting your sense of innovation or lack thereof.
To compete in a very competitive space such as financial services, your website must be on point.
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