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Engine 39 Blog

Read all about the team’s thoughts and discussions on the latest trends and practices within our specialized industries. Subscribe to the newsletter for even more.
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The New Gate 39 Website: Built to Work Like We Do

Over the past few months, our agency hasn’t just freshened up its look—we’ve sharpened the way we think, collaborate, and deliver. We recently shared...

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When Should a Financial Firm Refresh Their Brand Logo?

Several things in life that are easy to change: clothing, light bulbs, TV channels. But a brand? Brands are not altogether easy to change. And for...

A/B Testing: Evidence-Based Financial Marketing

At the core of financial marketing lie concrete numbers: monthly performance, percentages, P/L, fees, ratios, minimums, margins, and returns, to name...

Common Characteristics of Effective Offer Landing Pages

One purpose of your website is to generate leads and a popular tactic used to collect leads is having an offer with a “give-to-get” call to action....

The Pitchbook Creation Process : How Poor Planning Leads to Poor Results

Just as a hedge fund strategy inherently follows a specific process to increase capital, manage risk, and optimize return opportunities for...

Hedge Fund Performance: 3 Popular Financial Tear Sheet Ratio Definitions

Sharpe, Sortino, and Calmar — Even by name, these financial ratios sound like one tough Wall Street gang. However, they’re just 3 of the many ratios...

How Google’s Recent Browser Security Update Affects Your Website’s Visibility

The most popular web browser in the world, Google Chrome, has implemented a significant user interface change that notifies users when a website form...

Marketing Your Financial Strategy: Data Visualizations Tell the Story

Numbers can be complex. Condensing months of volatility or price activity from an asset class or sector, or explaining performance in terms of...

Fintech Intake: Our Favorite Fintech Reads – June 2017

With the rising temperatures of summer, there’s no cooling down in the headlines as fintech remains hot. From the discussion that fintech should...

Not Thinking About Fall? Why You Should Get Your Marketing in Order NOW!

We see it year after year. For the financial industry, the most crucial season of the year to build, align, expand, or refresh components of...

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