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Engine 39 Blog

Read all about the team’s thoughts and discussions on the latest trends and practices within our specialized industries. Subscribe to the newsletter for even more.
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5 Recent HubSpot Changes & What They Mean for You

HubSpot’s latest platform updates are more than just quality-of-life improvements—they’re signals of a CRM that’s growing smarter, more secure, and...

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Financial Lead Generation: Exploring the OTHER Digital Currency

While Bitcoin is all the rage in the financial and futures industry, let us not forget the original online digital currency whose value has held...

When Should a Financial Firm Refresh Their Brand Logo?

Several things in life that are easy to change: clothing, light bulbs, TV channels. But a brand? Brands are not altogether easy to change. And for...

Fintech Intake: Our Favorite Fintech Reads – January 2018

The new year’s headlines have rallied around the grand entrance of bitcoin futures into the U.S. futures markets, igniting an even wider discussion...

A/B Testing: Evidence-Based Financial Marketing

At the core of financial marketing lie concrete numbers: monthly performance, percentages, P/L, fees, ratios, minimums, margins, and returns, to name...

The Importance of Visual Content [Infographic]

Humans are visual animals. According to psychologist Albert Mehrabian, 93% of all communication is nonverbal. Since the beginning of time, we’ve been...

Gate 39 Media Financial Marketing Trend and Technology 2017 Review/2018 Preview: Fuel-Up and Strap-In

2017 started with regulation being the primary topic of conversation for most regulated financial firms, but by the end of the year regulation was...

Mocha Mousse: Blending Familiarity with Modern Design as Pantone’s 2025 Color of the Year

The Gate 39 design team always looks forward to Pantone Color Institute’s annual Color of the Year announcement. Last year, I shared my thoughts on...

2017 Marketing Automation: An Infographic Report

Marketing automation is a process that leverages software to execute marketing actions automatically — without manual effort. It can cover a wide...

Common Characteristics of Effective Offer Landing Pages

One purpose of your website is to generate leads and a popular tactic used to collect leads is having an offer with a “give-to-get” call to action....

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