Engine 39 Blog

Several things in life that are easy to change: clothing, light bulbs, TV channels. But a brand? Brands are not altogether easy to change. And for...

The new year’s headlines have rallied around the grand entrance of bitcoin futures into the U.S. futures markets, igniting an even wider discussion...

At the core of financial marketing lie concrete numbers: monthly performance, percentages, P/L, fees, ratios, minimums, margins, and returns, to name...

Humans are visual animals. According to psychologist Albert Mehrabian, 93% of all communication is nonverbal. Since the beginning of time, we’ve been...

2017 started with regulation being the primary topic of conversation for most regulated financial firms, but by the end of the year regulation was...

The Gate 39 design team always looks forward to Pantone Color Institute’s annual Color of the Year announcement. Last year, I shared my thoughts on...

Marketing automation is a process that leverages software to execute marketing actions automatically — without manual effort. It can cover a wide...

One purpose of your website is to generate leads and a popular tactic used to collect leads is having an offer with a “give-to-get” call to action....

Just as a hedge fund strategy inherently follows a specific process to increase capital, manage risk, and optimize return opportunities for...