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Engine 39 Blog

Read all about the team’s thoughts and discussions on the latest trends and practices within our specialized industries. Subscribe to the newsletter for even more.
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5 Recent HubSpot Changes & What They Mean for You

HubSpot’s latest platform updates are more than just quality-of-life improvements—they’re signals of a CRM that’s growing smarter, more secure, and...

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“My AUM is Literally Dying,” Marketing Your Business Before Your Clients and Your Business Dies

It’s not the title of a horror movie, and it’s not just a headline designed to get you to click. It’s a phrase a number of brokers and advisors have...

Hedge Fund Performance: 3 Popular Financial Tear Sheet Ratio Definitions

Sharpe, Sortino, and Calmar — Even by name, these financial ratios sound like one tough Wall Street gang. However, they’re just 3 of the many ratios...

The 7 Keys for New and Smaller Hedge Funds to Raise Assets

Astute, proactive funds are always focused on forward opportunities to raise assets. To be optimally prepared and positioned, the following 7 key...

The Power of the Pitchbook: A Fund’s Key Marketing Tool

The pitchbook presentation is a critical milestone in the marketing efforts of funds and CTAs. Typically structured as PowerPoint presentations that...

8 Hedge Fund Tear Sheet Design Mistakes to Avoid

Fund tear sheets are designed to highlight your performance and provide just enough information to get a potential investor to learn more about your...

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