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Engine 39 Blog

Read all about the team’s thoughts and discussions on the latest trends and practices within our specialized industries. Subscribe to the newsletter for even more.
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Trust & Security Take Center Stage in Financial Marketing

In today’s financial landscape, trust is no longer just a value—it’s a differentiator. People are placing their assets, identities, and confidence in...

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Gate 39 Media Financial Marketing Trend and Technology 2017 Review/2018 Preview: Fuel-Up and Strap-In

2017 started with regulation being the primary topic of conversation for most regulated financial firms, but by the end of the year regulation was...

The Pitchbook Creation Process : How Poor Planning Leads to Poor Results

Just as a hedge fund strategy inherently follows a specific process to increase capital, manage risk, and optimize return opportunities for...

“My AUM is Literally Dying,” Marketing Your Business Before Your Clients and Your Business Dies

It’s not the title of a horror movie, and it’s not just a headline designed to get you to click. It’s a phrase a number of brokers and advisors have...

Hedge Fund Performance: 3 Popular Financial Tear Sheet Ratio Definitions

Sharpe, Sortino, and Calmar — Even by name, these financial ratios sound like one tough Wall Street gang. However, they’re just 3 of the many ratios...

The 7 Keys for New and Smaller Hedge Funds to Raise Assets

Astute, proactive funds are always focused on forward opportunities to raise assets. To be optimally prepared and positioned, the following 7 key...

The Power of the Pitchbook: A Fund’s Key Marketing Tool

The pitchbook presentation is a critical milestone in the marketing efforts of funds and CTAs. Typically structured as PowerPoint presentations that...

8 Hedge Fund Tear Sheet Design Mistakes to Avoid

Fund tear sheets are designed to highlight your performance and provide just enough information to get a potential investor to learn more about your...

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