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Engine 39 Blog

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Speed to Lead: 7 Ways to Shorten Response Times and Win More Leads

One of the most cited studies on lead response times from Harvard Business Review found that companies that respond to a lead within one hour are...

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3 Tips For Writing High-Quality Investor Letters

Writing quarterly letters to investors is a fact of life for portfolio managers, financial advisors, and other professionals in the asset management...

The 7 Core Types of Lead-Attracting Content

The shift of marketing from offline to online channels has streamlined new forms of reaching clients and has brought about the greatest change in...

The Shifting Significance of the Press Release in Financial Marketing

Whether we realize it or not, brand image is becoming one of the most important components of a business. Not only is the workplace shifting to...

Not Thinking About Fall? Why You Should Get Your Marketing in Order NOW!

We see it year after year. For the financial industry, the most crucial season of the year to build, align, expand, or refresh components of...

6 Key Reasons to Use HTML Text in a Blog Post Over Simply Linking to a PDF

Blog posts are a great way to share public or exclusive content, extend thought leadership, create brand awareness, earn leads, and build up a...

Tips for Generating Financial Services Blog Post Ideas

Creating quality content that can be enjoyed by your prospects has proven to be a prime way of successfully pulling them towards your brand.

Social Media for Business is Here to Stay

In a survey of more than 1,000 professionals, Putnam Investments found that 85% of advisors – up from 75% in 2014 – are actively using social media...

Begin Marketing Your Alternative Investment Startup

You started from scratch, maybe you’ve traded your own capital and have started building a track record. You have been happy with your results, and...

What Sets Your Managed Futures Program Apart from the Crowd?

Why should investors give us their hard-earned money? Is there anything unique about our trading program? What sets us apart from the crowd? These...

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