Besides the countless session tips and tricks to work smarter (not harder), this year’s virtual HubSpot INBOUND conference carried a very specific theme: Empathy.
HubSpot’s founders opened the annual INBOUND 2020 event discussing the challenge of navigating 3 crises, that this is not yet the new normal — and that the role of technology is changing.
Surveys can target general, overall customer satisfaction, or they can drill down to specific suggestions for improvements or reactions to different parts of the buying cycle.
While a testimonial is solicited—and potential clients often know this—it is more trustworthy in some instances, as online reviews are not always vetted.
When done correctly, blog posts can drive an immense amount of traffic to your site, and in turn, much more brand awareness. This is particularly true in the financial industry.