Staying ahead of the curve is crucial in today’s dynamic digital landscape, which is why members of the Gate 39 Media team always look forward to the HubSpot Inbound conference every year. We’re excited to highlight our favorite new HubSpot CRM and Commerce Hub Innovations for 2023.
In the last few posts, we discussed HubSpot’s new AI functionality and innovations in Marketing, Sales, and Service Hubs. In this post, we’ll focus on improvements to CRM and Commerce Hubs. As you continue your business growth journey, we’re here to guide you through the latest innovations to revolutionize how you connect with customers and boost conversion and revenue.
CRM (Customer Relationship Management)
Your CRM contains a vast amount of data, and it can be time-consuming for teams to locate the required information. Using HubSpot’s CRM Customization, you and your teams can organize specific data models using custom objects, properties, and associations. Here are some innovations that can help teams further customize their CRM.
Customize the middle column of records
HubSpot has enhanced the ability to customize the center column of Contact, Company, and Deal records so that you can view the data critical to your department.
Conditional properties
During the creation of Contact, Company, Deal, or Ticket records, admins can define which properties should be displayed based on the value of other properties.
Commerce Hub
Commerce Hub is HubSpot’s easy B2B commerce suite. Users can simplify their opportunity-to-revenue process, boost revenue, and save time with payment links, invoices, subscriptions, quotes, and more. Seamlessly integrate with Stripe for payment processing and QuickBooks for financial reconciliation.
Invoicing
HubSpot’s Commerce Hub integrates invoicing functionality for all user levels, streamlining the process by sending branded invoices with payment links. Contact records are also updated to track billing, invoicing, and payment history easily.
These new features highlight HubSpot’s commitment to innovation and user-centric design, making it easier for businesses to connect, engage, and thrive in the age of AI-driven marketing.
Want to make stronger connections with your audience leveraging HubSpot’s suite of tools? Let’s talk!
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