How frequently should you publish on social media? It depends on the platform. They say timing is everything and with chronological-based platforms, such as Twitter, high-frequency posting is better. But for algorithm-based platforms, quality content beats frequency as too many posts can cannibalize performance. Keep in mind that most Facebook posts don’t do very well but continuing to post is important as it shows your business is active and Facebook ads have potentially great ROI. Check out our infographic below that breaks down the best times to post to each social channel.