Online reviews are still incredibly powerful sources of information that impact businesses, from small decisions like booking a restaurant reservation to significant decisions such as which financial advisor to select. Reviews act as candid unpaid testimonials that stand in as word-of-mouth recommendations for consumers.

Many people head straight to online reviews before making critical business decisions. Online reviews also enable businesses to manage their reputation, respond to negative reviews, and use valuable insight and information to improve their services. Our team collected key statistics from 2023 to underscore the importance of reviews.

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