You may think of search engine optimization, or SEO, as something you accomplish through code and keywords in your web content. And you’re not wrong. However, your website’s design also plays a critical role in SEO and how Google gives preferential ranking to well-designed websites.
Why?
Google knows that website design boosts trust and if people can’t find what they’re looking for quickly on your website, they’ll bounce. And if people aren’t staying on your website, search engines like Google will assume that the user is not getting what they want.
Google’s number one desire is to answer search intent as accurately as possible. The cleaner the site design, the easier it is to find what you’re looking for and the higher the chances you’ll stay on the site longer and come back often.
Google is mobile-first. For example, more than half of all internet traffic originates on a smartphone. Tablets and other handheld devices make up a significant portion of the rest, and almost 60% of all search volume is mobile. As a result, if your website is not designed to be mobile responsive, you’re missing out on a lot of that traffic. Since Google wants to ensure that users have the best possible search experience, responsive mobile-friendly sites are prioritized.
Google prioritizes relevance and authority. Search engines understand how relevant you are based on a few things:
- Your content
- Backlinks
- Keywords
- How users interact with your site
Clicks and engagements, or lack thereof, say a lot about how you’re doing in this department.
To enhance search engine optimization, design your website for the best user experience possible through content, design, and flow and Google will reward you in the ranking.
On average, businesses redesign their website for optimum usability every 2 to 3 years. Is it time to update or redesign your business website? Contact us and let’s talk about your project needs!
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