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Engine 39 Blog

Our team shares their thoughts on the latest trends and best practices in our specialized industries. Subscribe to our newsletter below for even more insights.
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Attention or Authority? What This Weekend’s Ad Trends Signal for Financial Brands

Over the past few years, more and more ads from the big game have started to blur together. While last year was heavy on nostalgia, this year leaned...

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Fintech Intake: Our Favorite Fintech Reads – January 2018

The new year’s headlines have rallied around the grand entrance of bitcoin futures into the U.S. futures markets, igniting an even wider discussion...

A/B Testing: Evidence-Based Financial Marketing

At the core of financial marketing lie concrete numbers: monthly performance, percentages, P/L, fees, ratios, minimums, margins, and returns, to name...

The Importance of Visual Content [Infographic]

Humans are visual animals. According to psychologist Albert Mehrabian, 93% of all communication is nonverbal. Since the beginning of time, we’ve been...

Gate 39 Media Financial Marketing Trend and Technology 2017 Review/2018 Preview: Fuel-Up and Strap-In

2017 started with regulation being the primary topic of conversation for most regulated financial firms, but by the end of the year regulation was...

2017 Marketing Automation: An Infographic Report

Marketing automation is a process that leverages software to execute marketing actions automatically — without manual effort. It can cover a wide...

Common Characteristics of Effective Offer Landing Pages

One purpose of your website is to generate leads and a popular tactic used to collect leads is having an offer with a “give-to-get” call to action....

The Pitchbook Creation Process : How Poor Planning Leads to Poor Results

Just as a hedge fund strategy inherently follows a specific process to increase capital, manage risk, and optimize return opportunities for...

The Transition from Trader to Effective Presenter and Successful Manager

You became a fund manager. Your trading was good enough to systematize it, put analytics around it, scale it and offer it to potential investors. You...

“My AUM is Literally Dying,” Marketing Your Business Before Your Clients and Your Business Dies

It’s not the title of a horror movie, and it’s not just a headline designed to get you to click. It’s a phrase a number of brokers and advisors have...

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