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Engine 39 Blog

Read all about the team’s thoughts and discussions on the latest trends and practices within our specialized industries. Subscribe to the newsletter for even more.
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The New AI Vocabulary: Key Terms You Need to Know

As artificial intelligence (AI) reshapes the way we operate, understanding the new language surrounding it is essential. Whether you're navigating...

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Not Maintaining Prospect and Customer Contact Data in Your CRM? Here’s How You’re Hindering Business Growth

Prospect and customer contact data are critical to maintain in a CRM, which leads us to loudly exclaim:

The Anatomy of a Financial Marketing Campaign: An Infographic

The skeletal infrastructure of a financial marketing campaign is more complex than one might think. To use a different analogy, this wheel requires...

Owned Media, Earned Media, and Paid Media: Why All Are Essential to Your Financial Firm’s Digital Marketing Strategy

If you’re a financial services digital marketer, getting your brand front and center in the media is a key objective. Owned media, earned media, and...

5 Ways the War in Ukraine is Influencing Brand Marketing Strategies

As the war continues in Ukraine, both governments and businesses around the world are making difficult choices about how to engage in such dire...

How to Use LinkedIn Sales Navigator Smart Links for Prospecting

LinkedIn is constantly adding new solutions for smarter ways to engage with customers via the LinkedIn Sales Navigator plan. Smart Links is their...

TikTok Invades Finance! How Financial Marketers Can Leverage the Social Media Platform to Reach Young Investors

Marketing your services on social media is a great way to reach a highly targeted audience outside the scope of your average reach. Facebook,...

Marketing Strategy vs. Marketing Tactics: What’s the Difference? We Break It Down

Whether you’re talking about professional sports or marketing, you need strategy to win. But you also need the tools and the know-how to fuel that...

Why a Newsletter Should Be Part of Your Inbound Marketing Strategy

With all of today’s marketing technology and myriad ways of reaching your audience, you might think that the humble newsletter is a thing of the past.

INFOGRAPHIC: How Frequently Should I Publish on Social Media?

How frequently should you publish on social media? It depends on the platform. They say timing is everything and with chronological-based platforms,...

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