One of the most cited studies on lead response times from Harvard Business Review found that companies that respond to a lead within one hour are...
Marketing Measurement Spotlight: OKRs vs. KPIs – Why You Need Both in a Financial Marketing Strategy
Measuring performance is an essential component of any marketing strategy. You need to know what’s working or underperforming before you can affect...
Prospect and customer contact data are critical to maintain in a CRM, which leads us to loudly exclaim:
The skeletal infrastructure of a financial marketing campaign is more complex than one might think. To use a different analogy, this wheel requires...
If you’re a financial services digital marketer, getting your brand front and center in the media is a key objective. Owned media, earned media, and...
As the war continues in Ukraine, both governments and businesses around the world are making difficult choices about how to engage in such dire...
LinkedIn is constantly adding new solutions for smarter ways to engage with customers via the LinkedIn Sales Navigator plan. Smart Links is their...
Marketing your services on social media is a great way to reach a highly targeted audience outside the scope of your average reach. Facebook,...
Whether you’re talking about professional sports or marketing, you need strategy to win. But you also need the tools and the know-how to fuel that...
With all of today’s marketing technology and myriad ways of reaching your audience, you might think that the humble newsletter is a thing of the past.
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