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Engine 39 Blog

Read all about the team’s thoughts and discussions on the latest trends and practices within our specialized industries. Subscribe to the newsletter for even more.
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The New AI Vocabulary: Key Terms You Need to Know

As artificial intelligence (AI) reshapes the way we operate, understanding the new language surrounding it is essential. Whether you're navigating...

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What Makes a Good Sales Email Subject Line? 7 Angles On the Right Approach

You never get a second chance to make a first impression, so your email subject line carries the responsibility of getting the recipient’s attention....

13 Fang-tastic Social Selling Stats – A Halloween Infographic

You may have heard of social selling, but do you really know what it is? It may surprise you to know that social selling is not social media...

Digital Marketing Potential for Ag Businesses

Competition among agribusinesses is at an all-time high, which means delivering a satisfying, safe, and streamlined digital e-commerce experience to...

Marketing Lessons from The Pandemic: Personalization is More Important Than Ever to a Good Customer Experience

Personalization in marketing is an essential component of a good customer experience, this we know. But in the post-pandemic world, the practice has...

Word Count: The Ideal Blog Post Length for SEO and How to Avoid Creating TLDR Situations

The great debate about the ideal blog post length rages on! Through the years, marketers and SEO experts have debated, discussed, and drilled down on...

The 16 Video Metrics Critical to Tracking Your Video Marketing Success

Understanding metrics that can help inform your video marketing strategy is key. This data will allow you to understand your audience better, adjust...

Defining the Differences Between Marketing Qualified Leads and Sales Qualified Leads

In a best-case scenario, marketing and sales are intrinsically aligned. After all, the ultimate goal is generally the same for both departments—to...

Prospecting Spotlight: How Many Touchpoints Does It Take Sales to Connect with Buyers?

These days, making a sale on the first contact is almost unheard of. Typically, multiple touchpoints are required before the buyer is ready to...

Is There a Cookie-less Future on the Horizon? How Marketers Can Prepare for Google’s 2022 Shift

Google is getting ready to phase out cookies from Chrome browsers by 2022. As one of the most significant factors in today’s digital marketing...

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