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Engine 39 Blog

Our team shares their thoughts on the latest trends and best practices in our specialized industries. Subscribe to our newsletter below for even more insights.
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Speed to Lead: 7 Ways to Shorten Response Times and Win More Leads

One of the most cited studies on lead response times from Harvard Business Review found that companies that respond to a lead within one hour are...

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INFOGRAPHIC: How Frequently Should I Publish on Social Media?

How frequently should you publish on social media? It depends on the platform. They say timing is everything and with chronological-based platforms,...

What Makes a Good Sales Email Subject Line? 7 Angles On the Right Approach

You never get a second chance to make a first impression, so your email subject line carries the responsibility of getting the recipient’s attention....

13 Fang-tastic Social Selling Stats – A Halloween Infographic

You may have heard of social selling, but do you really know what it is? It may surprise you to know that social selling is not social media...

Digital Marketing Potential for Ag Businesses

Competition among agribusinesses is at an all-time high, which means delivering a satisfying, safe, and streamlined digital e-commerce experience to...

Marketing Lessons from The Pandemic: Personalization is More Important Than Ever to a Good Customer Experience

Personalization in marketing is an essential component of a good customer experience, this we know. But in the post-pandemic world, the practice has...

Word Count: The Ideal Blog Post Length for SEO and How to Avoid Creating TLDR Situations

The great debate about the ideal blog post length rages on! Through the years, marketers and SEO experts have debated, discussed, and drilled down on...

The 16 Video Metrics Critical to Tracking Your Video Marketing Success

Understanding metrics that can help inform your video marketing strategy is key. This data will allow you to understand your audience better, adjust...

Defining the Differences Between Marketing Qualified Leads and Sales Qualified Leads

In a best-case scenario, marketing and sales are intrinsically aligned. After all, the ultimate goal is generally the same for both departments—to...

Prospecting Spotlight: How Many Touchpoints Does It Take Sales to Connect with Buyers?

These days, making a sale on the first contact is almost unheard of. Typically, multiple touchpoints are required before the buyer is ready to...

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