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Engine 39 Blog

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Pantone’s Color of the Year 2026: What Cloud Dancer Reveals About the Future of Design

Pantone’s selection of Cloud Dancer as Color of the Year for 2026 is a curious and, in many ways, paradoxical choice. While white technically...

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The Power of Paid: Elevate Your Marketing Strategy with Google AdWords

Any financial services firm should already have a marketing strategy in place. If you do, it probably involves a variety of tactics to generate new...

Don’t Think You Need Email Marketing? These Stats Show Why You Should

Email marketing is one of the most effective ways to reach and engage your audience. Not only does it allow you to reach a large audience, but it...

7 Common Marketing Myths Debunked

Some people still think the earth is flat. So, it comes to no surprise that myths are frequent in the marketing world as well.

Does Website Structure Affect SEO?

You Bet Your Search Ranking It Does! Despite the massive growth of social media, ranking on the top of search engine results is still extremely...

Need a Content Marketing Strategy Goal? Get SMART!

Most financial firms with a successful online presence that drives lead generation tend to have one thing in common: they have a well-planned and...

Why Your Business Should Be Blogging – An Infographic

While the online blog originally started out as a journaling platform to express thoughts, experiences, and feelings in a diary-like manner, blogging...

Financial Lead Generation: Exploring the OTHER Digital Currency

While Bitcoin is all the rage in the financial and futures industry, let us not forget the original online digital currency whose value has held...

When Should a Financial Firm Refresh Their Brand Logo?

Several things in life that are easy to change: clothing, light bulbs, TV channels. But a brand? Brands are not altogether easy to change. And for...

A/B Testing: Evidence-Based Financial Marketing

At the core of financial marketing lie concrete numbers: monthly performance, percentages, P/L, fees, ratios, minimums, margins, and returns, to name...

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