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Engine 39 Blog

Read all about the team’s thoughts and discussions on the latest trends and practices within our specialized industries. Subscribe to the newsletter for even more.
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3 Ways Project Managers Can Bridge the Gap Between Client Vision and Creative Execution

In creative and technical projects, such as website development, it’s common for clients and creative teams to approach a project from different...

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7 Common Marketing Myths Debunked

Some people still think the earth is flat. So, it comes to no surprise that myths are frequent in the marketing world as well.

Does Website Structure Affect SEO?

You Bet Your Search Ranking It Does! Despite the massive growth of social media, ranking on the top of search engine results is still extremely...

Need a Content Marketing Strategy Goal? Get SMART!

Most financial firms with a successful online presence that drives lead generation tend to have one thing in common: they have a well-planned and...

Why Your Business Should Be Blogging – An Infographic

While the online blog originally started out as a journaling platform to express thoughts, experiences, and feelings in a diary-like manner, blogging...

Financial Lead Generation: Exploring the OTHER Digital Currency

While Bitcoin is all the rage in the financial and futures industry, let us not forget the original online digital currency whose value has held...

When Should a Financial Firm Refresh Their Brand Logo?

Several things in life that are easy to change: clothing, light bulbs, TV channels. But a brand? Brands are not altogether easy to change. And for...

A/B Testing: Evidence-Based Financial Marketing

At the core of financial marketing lie concrete numbers: monthly performance, percentages, P/L, fees, ratios, minimums, margins, and returns, to name...

2017 Marketing Automation: An Infographic Report

Marketing automation is a process that leverages software to execute marketing actions automatically — without manual effort. It can cover a wide...

Common Characteristics of Effective Offer Landing Pages

One purpose of your website is to generate leads and a popular tactic used to collect leads is having an offer with a “give-to-get” call to action....

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