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Engine 39 Blog

Our team shares their thoughts on the latest trends and best practices in our specialized industries. Subscribe to our newsletter below for even more insights.
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What Is a Marketing Campaign and Why Do You Need One?

Your blog is active, emails are going out, and social posts are scheduled. But are those efforts working together toward a specific business goal?...

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Financial Services Prepare to Optimize for Voice Search

By 2022, it is expected that more than 55 percent of all households in North America will have a smart speaker in their home. Sixty-five percent of...

6 Key Marketing Projections for 2020

In celebration of another year of gratitude and growth, we sought to gather some key marketing predictions for the new year that our peers and...

The Customer Journey: How to Connect Dots to Optimize Marketing

See an ad. Click the ad. Peruse an item. Buy the item. The purchase process from point A to point B seems like it should be simple enough, right? We...

Brand Storytelling: An Essential Tool in Successful Financial Services Marketing

Brand storytelling has usurped other types of digital marketing. Tactics that were once highly effective are past their best-by date. If financial...

Financial Marketing Psychology: 10 Principles of Human Behavior

Effective financial marketing requires not just knowing the right channels to push your marketing through, but a solid understanding of how your...

Achieving Financial Podcast Success: Tracking Metrics to Determine Your ROI

So, you’ve created your financial podcast, designed a promotional campaign, and launched it to the world. Now what?

The Benefits of Transcribing Your Financial Podcast

Guest voiceover by Cecil Cicirello, co-host of the Cognitive Dissonance Podcast and Citation Needed Podcast Transcribing your financial podcast can...

Creating a Customer-First Website Experience For Financial Firms

Are you creating a customer-first website experience for your audience? Anyone who has spent time conversing with strangers at a party or networking...

Why Internal Marketing is Essential to an Effective Financial Marketing Strategy

Internal marketing is built on the idea that customers’ attitudes toward a company are based on their complete experience with that company — and not...

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