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Engine 39 Blog

Read all about the team’s thoughts and discussions on the latest trends and practices within our specialized industries. Subscribe to the newsletter for even more.
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The New AI Vocabulary: Key Terms You Need to Know

As artificial intelligence (AI) reshapes the way we operate, understanding the new language surrounding it is essential. Whether you're navigating...

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Outbound Marketing and Inbound Marketing

Lead generation marketing in 2019 can be divided into outbound marketing and inbound marketing. There are several distinctions between the two with...

The Financial Services Marketing Funnel Has Shapeshifted

From the Marketing Funnel to the Marketing Flywheel

Mobile Responsiveness and Website SEO

Are you aware of the connection between mobile responsiveness and website SEO?

Building the Best Brand and Tagline from the Ground Up

Do you know the fundamentals of building the best brand and tagline for your business? Today’s financial firms are faced with a host of marketing and...

13 Spooky Online Marketing Stats

Here, we got into the spirit of the season and unearthed some online marketing stats that should deliver a shock to anyone who may be plotting to let...

Marketing Financial Technology to Investors: Four Key Takeaways from the Financial Communications Society Panel Discussion

It’s no surprise the financial services sector is becoming commoditized. Everything from market access to trading tools and data and price are...

What Makes You So Special? How Funds Find Their Unique Angle And Impress Clients

For so many hedge funds and managed futures firms, telling potential clients what makes them unique, special and a must-have in a portfolio is a...

Fighting Ad Fatigue in the Digital Realm

Think back to a few years ago when you wanted to record a show. Do you remember when you were watching a TV show live when suddenly it cut to a long...

Got Cookies? Here’s a Recipe for GDPR Website Compliance

News on the internet travels as fast as light. Therefore, I wouldn’t be surprised if you have already heard about General Data Protection Regulation...

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